An indispensable electrical equipment in UHV transmission and transformation-circuit breaker

Domestic electrical distribution companies started late, and before China's reform and opening up, the small-scale peasant economy was dominant, and the distribution scope of the companies was narrow. Although since the reform and opening up, my country's tertiary industry has become more and more important in the national economy, and the service industry has developed rapidly, the industrial electrical distribution industry has been developing slowly due to its severe geographical restrictions. Until recent years, especially during the financial crisis in 2008, the Chinese government issued a 4 trillion stimulus plan, which greatly promoted the demand for industrial electrical products and thus promoted the development of the industrial electrical distribution industry.

From 2008 to 2010, with the expansion of China's industrial electrical distribution market, some international leading companies began to enter China, such as Rexel, Super Sonone, and Sike International. Compared with these companies, my country's industrial electrical distribution companies have gaps in business models, management systems, channel coverage and market operations. However, with the slow development of the industry, this gap is slowly narrowing.

During the "Twelfth Five-Year Plan" period, the country entered the development track of "adjustment of structure", investment in fixed assets continued to increase, power grid transformation and urbanization progressed one after another, railway electrification transformation, subway and light rail construction and other engineering projects continued to stimulate. The demand for industrial electrical products in my country has driven the growth of the industrial electrical product distribution industry.

In the future, with the continued progress of smart grids and urbanization, my country's demand for industrial electrical products will continue to grow, which will also drive the development of the industrial electrical distribution industry. At the same time, sales channels will show a diversified trend, and traditional offline sales will continue. In addition, with the continuous development of e-commerce, online sales using the Internet will gradually be adopted by more distribution companies.

Distribution of terminal application fields in the industrial electrical distribution industry

Industrial electrical products can be applied to any place where there is a demand for power transmission and distribution and industrial control. Therefore, the final customers of the products provided by industrial electrical distributors are distributed in many fields such as electricity and energy, transportation, industry, urban and rural infrastructure, commercial and civilian use. The main application links and application fields of medium and low voltage power transmission and distribution products and industrial control products are shown in the following figure:

Development characteristics of industrial electrical distribution industry

(1) Rapid growth in market size

The development of the industrial electrical distribution industry is related to the scale of industrial electrical products. In recent years, my country’s sticky end zone has developed rapidly, and fixed asset investment has maintained a relatively high growth rate, which has driven the development of engineering such as transportation, metallurgy, energy, and machinery. As one of the supporting industries of these industries, industrial electrical products have also shown rapid growth in scale in recent years.

(2) Intensified market competition promotes model innovation

With the development of the market, competition in the field of industrial electrical distribution has become increasingly fierce. In addition to the internal competition in the industrial electrical distribution industry, some system integration, complete equipment and machinery manufacturers have also joined the ranks of the competition. Increasing competition has promoted model innovation in the electrical distribution industry, and an industrial electrical distribution model focusing on providing solutions has emerged.

(3) The entry of international distributors and the internationalization of the market

With the emergence of foreign brands of industrial electrical products in the Chinese market, industrial electrical distributors have also entered China one after another, forming a global network of their distribution markets. At the same time, as international companies enter China, some of China's leading distributors have also begun to explore foreign markets. For example, Haide Control has achieved part of its overseas sales.

Regional layout of industrial electrical distribution industry

From the perspective of regional layout, the main markets of my country's industrial electrical distributors are still concentrated in developed regions such as East China, South China, and North China. For example, the current domestic leading Zhongyeda has a relatively wide coverage, but due to the influence of the regional economy and expansion strength, it is still mainly concentrated in South China and East China; while Haide Control has weakened the core position of Shanghai in recent years. , But in the sales revenue, East China accounted for about 65%. It can be seen that the development of industrial electrical distributors is closely related to the development of the regional economy.

Prospects for the industrial electrical distribution industry

In my country, the distribution model is the main model for the sales of medium and low-voltage power transmission and distribution products and industrial automation products. According to the data provided by Schneider, an internationally renowned manufacturer of adhesive tape industrial electrical appliances, the proportion of all its product lines sold through distributors in China accounted for more than 85% of all sales. From the perspective of product breakdown, low-voltage electrical products, industrial automation The proportion of control products adopting the distribution model accounts for more than 90%. According to data from manufacturers such as ABB, Siemens, Changshu Switch, and People's Electric, low-voltage electrical products and industrial automation products are basically circulated through distribution channels, and medium-voltage electrical product distribution models and direct sales models coexist.

As the proportion of the distribution model in the sales of industrial electrical products has stabilized, the market capacity of the industrial electrical distribution service industry has increased simultaneously. According to the statistics of W.W. Grainger, a famous international distributor of industrial electrical products, it is estimated that by 2020, the scale of my country's industrial electrical distribution service market can reach 100 billion US dollars. It can be seen that my country's industrial electrical distribution market is large in scale and has broad prospects for development.